I love advertising...well the good kind. The kind that makes you giggle to yourself, post it as your Facebook status, or Tweet about it to your friends.
I heard a terrible radio spot the other day. Taco Bell, which makes a mockery, out of Mexican culture and becomes ammo for anyone who can say four words in Spanish did it. The radio ad was called a "Taco Novela." What?
The ad, which I wasn't able to find online, highlighted the interaction of a protagonist who wanted Taco Bell. The male protagonist wooed her with his words...to be honest I was so dumbfounded with the ad it was hard to get the strategy. Bottom line: Taco Bell wants to align itself with the Telenovela. But think about it: besides the 24 of us...there really isn't the demographic for people wanting cheap fake Mexican food and who understands the relevancy.
As you can tell I'm offended by the use of our dear dear dear telenovelas. I'm protective.
But then after Googling the ad for several minutes I found someone's tweet. Mayito Gomez says, "lmao taco Novela's? hahaha thanks taco bell." So someone finds it amusing.
I'm glad, I guess?
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I heard that Taco Bell ad too! I thought it was very weird...because many Americans and many people who eat at Taco Bell do not watch telenovelas. I mean the only people I know who eat at Taco Bell are college kids trying to save some money.
ReplyDeleteI wasn't sure where they were going with the use of the telenovela. We we supposed to think that Taco Bell is more authentic because it's commercial played off of a telenovela? Who are they really trying to appeal to? I highly doubt it's Hispanic Americans. It confused me, and honestly I found if a little offensive, too.