Monday, October 5, 2009

Fans for life

Even though it was aired in 1993, Corazon Salvaje continues to have a very strong fan base. As I searched the internet I stumbled across dozens of pages dedicated to the story and kept running across comments that held the same sentiment: despite its age, this telenovela continues to have very dedicated fans.

I’ve noticed that certain telenovelas have this effect. For example, today someone did a presentation on Rubi and noted that even five years later, the fans still eagerly defend their flawed protagonist and demand the hinted second part to the story. While watching new telenovelas, I've often heard adults grumble about how nothing compares to whatever story they adored years ago.

Corazon Salvaje’s fans are no different, and when the remake of the telenovela was announced fans were sent into a sort of frenzy. Some seemed genuinely excited , while other’s seemed completely horrified. Like with many telenovelas we’ve discussed, I have seen no middle ground.

Telenovelas seem to turn consumers into lifelong costumers who don't seem to mind as long as they continue being entertained.

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