Friday, October 16, 2009

Race, Representation and the Beauty Myth

I am going to expand on Janice’s previous entry on light-skinned actors because it’s something that has been bothering me. I was watching some Jerry Springer type show yesterday on Univision and it became evident that the race issue isn’t only present in telenovelas; it is apparent on nearly every program on the Spanish language television stations in the United States. While watching Univision, I started to become angry. Do the light-skinned anchors on the news programs and the light-skinned hosts on the Jerry Springer inspired shows represent the audience that watches them? I don’t believe they do. Of course this is not only the case with the Spanish language channels. We see this false representation every day in our society. We see the ideal image of what we should look like and what we should aspire to look like. The beauty myth is present all the time, and it is nearly impossible to escape. I see the beauty myth as a serious problem, and while it does indeed affect both boys and girls, I believe it becomes most detrimental to girls. From a young age, we see unrealistic portrayals of women and we are told that this is what we should aspire to look like. But this issue is being addressed. Chris Rock’s new movie, Good Hair, addresses this very important issue facing black women and girls. And I think that if commentators like us continue to scrutinize and examine the representation in telenovelas, awareness will hopefully be generated and the young Latina girls watching their favorite telenovelas will understand that these light-skinned actors do not constitute the only definition of beauty.

3 comments:

  1. The seven months I was in Chile, I probably met four blonde chileans. Not many. But, somehow all the female news anchors and game show hosts were platinum blonde and had huge perfect boobs. Weird.

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  2. This is very true. The media really does a horrible job of protraying the real American population. It's really not surprising that the beauty myth in amplified in coutries like Colombia and Venezuela because vanity is so important. You mentioned Chris Rock's movie, and I'm glad you did because black hair is held so high in the black community. It's such a big deal to have nice hair that people will go to extremes and pay hundreds just to have straight, silky and shiney hair. It's not natural but I guess a girl's gotta do what a girl's gotta do.

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  3. As a Latina woman myself shades of skin color is such an interesting and pervasive topic. I've studied a lot of the dynamics of race in Latin American and Carribbean countries...and I just wanted to offer the reminder that these are all countries whose European roots still remain in the highest classes.

    Being Puerto Rican myself, my own family is quick to claim French and Spainish roots. There has been many studies that the reclaiming of native "blood" is done out of convenience. Basically, many people like to claim that their ancestor was a native so that they have property rights and deserve reparations from the government. Any other time, not so attractive...

    I could go on all day about this topic, but we must remember that the history of these countries is decimated with colonization, imperialism, and racial tensions...which are still evident in the media's depiction of race today.

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