The Perfect Imperfection

Advertising creates identity. This does not necessarily mean the actual advertisements in the media, but the way in which they portray our society today. The media has a heavy influence on people’s behaviors and actions, and within the popular culture, meanings are fighting with each other and giving off different vibes and motives.

For many young adults who are still learning about themselves and the world, this could be an extremely frustrating thing. For example, young adults---whether it be from their parents, professors, peers, or the modern culture in general---are offered a wide-range of opportunities. They are taught to “Make good grades. Do everything. Be Involved. Get a top job when you graduate.” While these are all ambitious and encouraging messages, they are also taught to “Be yourself. Have fun. Don’t work too hard.” Clearly, these are contradictory messages. Both pieces of advice are beneficial on their own, but not when they are put together.

Media and advertising are also throwing out clashing messages by showcasing flawless perfect women, while at the same time, warning against the dangers of eating disorders and being obsessed with appearances.

As we wrap up our discussions on representation and identity, I think this concept applies to many of the characters in telenovelas. The more that the characters are influenced by contradictory culture ambitions, the more they become someone they are not. The antagonist in La Mentira, Virginia, goes through this process as she changes from what appears to be a sweet, innocent woman, to an evil vengeful liar. She is influenced by the terrible pressures of the outside world, which ultimately cause her to lose her identity. She goes so far, that eventually her family does not want to associate with her.

The bar for achievement continues to rise for each generation, and so do the hypocritical pressures of the media world. We must be stable with who we are so we are not susceptible to these negative changes.