Telenovelas take the Latin American audience away from a dismal, gloomy reality for a short period of time. This applies to kid/teen telenovelas too, and in addition, fairy tale elements are added in the mix to kick it up a notch.
My telenovela Lola...Érase una vez is a cinderella fairy tale story with magical elements (talking fairies, magical tree, magical vines) and of course, the romantic fair tale ending, typical of the telenovela dramatic structure and most fairy tale stories.
Before I start researching about the consumption and reception of my telenovela, I am thinking about why and how magical fairy tales are able to suck the young girls in so much.
Fairy tales take the viewers to many places of fantasy, allowing them to see many things that they wouldn’t normally see in real life. Magic is attractive and enthralling. Young girls around the world love magical-mystical happenings and want to believe in happy love. They want to star as a princess in their own life movie.
Girls idealize romance and love, and so they eat up the Cinderella princess stories!
So, in Latin America where reality is difficult and trying, I suppose with these two factors combined it’s one of the reasons why the Cinderella telenovela (Lola...Érase una vez ) was so successful and receptive among Latin American teens. This is just my hypothesis..more to come as I do consumption research!
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